The First Image Ever of a Hydrogen Atom’s Orbital Structure
What you’re looking at is the first direct observation of an atom’s electron orbital — an atom’s actual wave function! To capture the image, researchers utilized a new quantum microscope — an incredible new device that literally allows scientists to gaze into the quantum realm.
An orbital structure is the space in an atom that’s occupied by an electron. But when describing these super-microscopic properties of matter, scientists have had to rely on wave functions — a mathematical way of describing the fuzzy quantum states of particles, namely how they behave in both space and time. Typically, quantum physicists use formulas like the Schrödinger equation to describe these states, often coming up with complex numbers and fancy graphs.
Six simple prints. One campaign. One Grand Prix award at Cannes. This highly effective and creative advert sprung from the minds of those working at Saatchi & Saatchi Simko, the idea is simple and straight to the point, ” Give a hand to wildlife”, pointing out that there are many endangered species in the world that need our attention and help. The beautiful artwork which is the main focus of the advert was designed and painted by body painter Guchido Daniele, who has also worked on adverts for Nintendo, Muller and Breil Watches. The concept Saatchi & Saatchi decided to use isn’t new, but works on a level which is insightful and inspiring towards WWF’s campaign.
Clark&Kent Business Card
Clark&Kent is the smallest ad agency in the world and it’s headquartered in a phone booth in New York. Of course their business card is a phone booth.
Grapes dipped in caramel, then rolled in peanuts. Like little caramel apples… so cute!
The Real Paper
A series of print ads for Hewlett Packard depicting how lifelike it’s scans are.
